Tag: lifestyle pr

National Ice Cream Month

Sunshine, holidays and outdoor adventures, July is an exciting month for lots of us! What could make it even better…. ICE CREAM! With so many ice-cream brands that we know and love, we are certainly spoilt for choice more and more every year. Whether you love to have your ice-cream on a stick, in a…
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Winter Wonder: The Return of Christmas Markets  

As we are faced with darker nights and colder days it won’t be long until we are immersed in the winter season and all it has to offer. The return of the Christmas markets across the UK has been a long-awaited moment for many. We just can’t wait for the hum of Christmas music, the…
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The Saturday Snooze

The science behind sleep has always been disputed, but should pressing that snooze button leave you feeling so guilty? In our modern world, everything moves at such a fast pace that sleep seems to be our last concern.  According to News in Health, “Sleep is as important for good health as diet and exercise. Good…
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Avoiding a Pinkwash this Pride Month

Happy Pride! For more than 50 years, the month of June has been all about celebrating Pride, as a tribute to those involved in the Stonewall Riots of 1969, demanding places where LGBTQ+ people could go, and be open about their sexuality, without fear or repercussion of arrest. With cities around the world celebrating, the…
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Remember, remember when crowds used to gather?

2020 has been a year like no other! The coronavirus pandemic has seen us all staying inside for months on end, elbow bumps replace hugs and even panic buying of toilet roll and pasta. With the rule of six applying to groups across the whole country, crowds gathering for sports tournaments, festivals and concerts seem…
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#Gettoknow Eloise Head

This week, in our getting to know series we ask Eloise Head, who is also known as Fitwaffle, about her journey as a food and fitness blogger. When did you first set up your social channels, and what got you started?  Fitwaffle actually started as a Fitness/Food account on Instagram and an online blog in…
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A History of the Influencer

This year the word “influencer” was officially added to the English Dictionary and here at Escapade, working with influencers is now part and parcel of the job. However, influencing someone is not a new phenomenon, as using a third-party to impact purchasing decisions has been around for centuries. So it only makes sense for us…
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How nudging consumers can make your marketing strategies more effective

According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.” Firms often apply nudge theory to marketing scenarios as a low cost method of…
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Charitable Partnerships as a Marketing Strategy

Many of us would be able to think of some kind of scenario involving a big corporation being involved with charity work – for example if you catch a plane you will often be given the opportunity to donate to their chosen charity on landing. Ryanair is one such airline, as it is partnered with…
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