Case Study – RICOH Imaging UK
Who we wanted to connect with
To support the launch of the PENTAX Q7 we devised a campaign to get young, fashion conscious females excited about a camera brand traditionally reserved for the techies!
How we did it
We mobilised the fashion community by setting them an exciting photography challenge! Each blogger was asked to provide a set of pictures, capturing a different colour theme each day, over a period of one week using a Q7
Images were shared daily across their own social media networks, using #Q7weeksofcolour, along with a final blog post at the end of the challenge.
Ricoh Imaging UK engaged with fans via Facebook and Twitter by creating a #Q7weeksofcolour app to encourage people to upload their own pictures every week, for seven weeks, to be in with a chance to win a PENTAX Q7 camera.
The activity was supported by a series of competition placements in key national consumer lifestyle media including; Stella, Stylist and Shortlist
What we achieved
Our campaign secured over 5.6 million opportunities to see the #Q7weeksofcolour campaign, with a 15% increase in Facebook engagement and 5% increase in Twitter followers during the campaign period, and over 20 thousand competition entries!
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