Case Study – POM Wonderful

 


Who we wanted to connect with

A broad female audience with a general interest in health, fitness and functional foods.

How we did it

We enlisted award winning personal trainer and Apprentice candidate Katie Bulmer-Cooke to create four bespoke #WonderfulWorkouts exercise videos

Reinforcing the brand ethos that small lifestyle changes can have a huge impact on your health and wellbeing, these were designed to be short is duration, but powerful in content!

What we achieved

The content was shared with the media and across various social platforms, securing 26 pieces of campaign coverage, 145,700 impressions across Facebook, Twitter and Vimeo, and 22,000 direct redemption’s of the coinciding retail promotion.

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