Case Study – Command

 


Who we wanted to connect with

We wanted high end interior and style titles to take a clever little plastic hook more seriously!

How we did it

We engaged interior designer, Suzie Attaway, to create a series of home makeover ideas. Lifestyle images and step by step guides were created to demonstrate how easy 3M Command products were to use.

The content was sold in to women’s home and lifestyle titles and national media to generate key picture lead branded coverage. Expert comment and advice from Suzie Attaway was also utilised to generate further Command Brand coverage. Images were also used to compile key interiors boards on Pinterest.

What we achieved

133 pieces of digital and press coverage secured over a 12 month period, with 4,826 average monthly unique views on the 3M Command Pinterest page!

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