Case Study – Bracknell Regeneration

Who we wanted to connect with

Working with the public face of a major town centre regeneration, we wanted to talk to key stakeholders including businesses, retailers, residents, tourists, schools, colleagues and community groups

How we did it

We managed regular press briefings, news releases and the access to instant comment, which was critical in keeping the local media on-side

To keep the brand prominent and positively received, we devised and supported community events such as The Pride Awards and Bracknell in Bloom

Updates were also communicated through newsletters, social media and on the website help to keep everyone informed

What we achieved

More than 200 pieces of positive coverage achieved over a 12 month period


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