Case Study – Bergere De France
Who we wanted to connect with
Women with an interest in knitting and crafts,to raise awareness for leading French yarn and wool brand Bergere de France as it aimed to build its UK market share.
How we did it
We proactively ensured that all knitting titles had the most up-to-date products, patterns and news for each updated edition. Our reached also extended into to mass market women’s titles and lifestyle bloggers, and was supported by the management of all English speaking social media platforms.
What we achieved
More than 125 pieces of coverage achieved in six months including Fabulous Knits, Love Crochet, Simply Knitting, Let’s Knit, Women’s Weekly and Yours