Case Study – 3M Scotch

 


Who we wanted to connect with

We wanted to encourage trend-led women to take another look at the unique uses of Scotch® Magic™ Tape!

How we did it

We capitalised on the popularity of nail art where Scotch® Magic™ Tape was being used to make intricate designs by teaming up with nail art blogger Polly Polish, and nail varnish brand Models Own, to create four exclusive nail designs and tutorials

The fun, trend led content was utilised for media, bloggers, forums and across allsocial media platforms. The campaign was also used for consumer promotions targeting the the office and retail channel.

What we achieved

47 pieces of coverage achieved to date, including Company, Cosmopolitan, Elle and Fabulous, reaching over 10 million consumers. Our YouTube tutorials received over 14,000 views, and the campaign even won a Digital Impact Award!

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