Forget Christmas in December or July, for Escapade and our consumer PR client the Command Brand from 3M, this year it was all about Christmas in February. The team mixed things up for this year’s annual photoshoot for Command by teaming up with five fantastic bloggers to help create our annual interior ‘looks’.
We tasked our bloggers with creating a series of individual styles from a selection of seasonal themes – including Easter, Halloween, New Year and of course Christmas. The aim was to emphasise the easy application of Command Brand Products by using real-life bloggers as opposed to a professional stylist to create their own interior designs for each theme. The final five bloggers included a lovely selection of lifestyle bloggers Hannah Gale and Poppy Dinsey; and interior design pro’s Sarah Akwisombe, Tigerlilly Quinn and Little Big Bell.
So armed with Command hooks and strips, picture frames, fairy lights and pompoms galore, we headed over to our beautiful Berkshire location. After a short initial demonstration of how to use Command Brand Products, the bloggers were let loose on the walls and were free to create designs for two themes of their choice. Their enthusiastic reaction to the products was just what we had been hoping for! For most of the bloggers, Command Brand Products were brand new to them and it was their first time using the strips and hooks, but after seeing the walls remain intact at the end of the day, it is fair to say they have been converted into genuine fans and users of the products.
So that’s a wrap for our 2016 Command Brand photoshoot, but who says it won’t be Christmas in January next year?!
Find out more about our five new Command Brand Ambassadors below and keep an eye out on their blogs throughout 2016 as we kick off our blogger campaign to see what stunning designs they have been creating with their Command hooks and strips:
Hannah Gale: Hannah is a 26-year old journalist and blogger who writes about fashion, food and everything in between. She’s doing up her first home and can’t wait to share her lovely colourful designs with you soon.
PoppyD: Poppy Dinsey, from West London, blogs about everything from food to fashion, travel and beauty. She’s recently married and is now decorating her new marital home – how exciting! Keep an eye out for her lovely designs coming your way a little later on in the year.
Tigerlilly Quinn: Fritha and her boyfriend Tom, decided to buy a run down house in Bristol and then do it up with a few good friends with DIY skills, lots of cups of tea (and savings). They are constantly adding to their dream home, now complete with their two year old son, two cats and newest family member baby Mabli; and created beautiful Spring and Christmas designs at the shoot this month.
Little Big Bell: Geraldine writes an award winning design, interiors and lifestyle blog based in London. By day she is a doctor, but she took a day out of her busy working life to take part in our Command shoot due to her love and passion for colour, design and decorating.
Sarah Akwisombe: Sarah’s unique style is demonstrated on her interiors blog – she likes to be bold and make a statement style-wise. She was already familiar with Command products and keen to share her ideas – her home is full of colour, prints, old, new and everything in between and we can’t wait to see what she gets up to with more strips and hooks.
Our consumer lifestyle PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food & Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.