Instagram has long been recognised as the photo sharing app, with users sharing every element of their best lives be it selfies, food, friends and family or holiday pics to make everyone jealous!

But as with all things in social media, nothing stays the same for long as companies strive to introduce new features, to keep up with, or ahead of the competition.

With the TikTok revolution well underway, and not forgetting YouTube, users are being lured away from Instagram and photo sharing by the competition, despite the introduction of stories, and more recently reels.

According to Gizmodo, the platform’s head, Adam Mosseri, said, in response to the popularity, ‘that Instagram is planning to implement several newly-designed initiatives to keep itself relevant, including experimenting with recommending users full-screen videos in their feeds, including those from accounts they do not already follow’.

In a tweet, he continued: Changes are coming to video on Instagram. At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging.

You can view the video statement here, stressing that ‘we’re no longer a photo-sharing app or a square photo-sharing app.’

The news comes as TikTok also announced its plans includes increasing the maximum length of videos on the platform from one minute, to three, as product manager Drew Kirchhoff reveals the change will allow for “even richer storytelling and entertainment” for users.

And as Norway is set to pass a law banning social media users from sharing edited or altered images without making it clear what alterations have been made in paid social media.  The Norwegian government is hoping the law will reduce the ‘pressure in society caused by ‘idealised people in advertising.’’ Stating: ‘Among other things, a duty is introduced to mark retouched or otherwise manipulated advertising when this means that the person’s body in the advertisements deviates from reality in terms of body shape, size and skin.’

So are you a viewer, or a creator?  And when it comes to content what is your preference?

Sincerely, a TikTok viewing addict!

Our consumer lifestyle PR team specialises in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PRFood PRRetail PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us