Instagram first launched with the aim to make mobile photographs “fast, simple and beautiful”. Fast forward just a few years, and it has quickly transformed into so much more than pictures. For many marketers, an Instagram campaign is fast becoming the number one choice of investment for social media and digital strategies.

There are 15 million registered businesses using Instagram business profiles, and 50% of all Instagram users follow at least one business. Two thirds of users even say that Instagram is the main source of information to learn about new products and services online!

So if you’re not already #Instagood at Instagram, check out our top stats and tips on why your brand should start getting to grips with the ‘gram!

You can download our #Instagood infographic here! To discuss how your brand can use influencers as part of your next social media and Instagram campaign contact the Escapade team at escapade@escapadepr.com!

Our consumer PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food PR, Consumer Technology PR and Sport, Wellbeing and Fitness PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.