We are pleased to announce that we have been appointed by Scratch Meals to manage the PR activity around the launch of its new Fit Kitchen brand! The fresh food company will be expanding into the growing healthy ready made meal market, fulfilling the growing consumer demand for intrinsically healthy, convenient products.

Sales Director Daniel Litchfield, said: “We are excited to be leading the development of the healthy made ready meal market, championing the importance of offering consumer healthy options. Escapade presented the perfect mix of refined market knowledge across both the food and drink, and health and wellbeing sectors, coupled with smart, creative ideas to increase trade listing and entice our target audience to trial and buy.

“We are confident that their creative mix of traditional PR and digital strategies proposed for the New Year will prove the perfect launch platform for Fit Kitchen in the UK.”

Launching nationwide in 380 Sainsbury’s stores, the initial range consists of four modern cuisines, Pad Thai Chicken with Zesty Sauce, Middle Eastern Grilled Chicken, Malaysian Grilled Chicken and Kung Pao Chicken

Rhianon Williams, Associate Director at Escapade, said: “With such strong heritage in food pr, particularly the booming segment of those designed for function and health, we are always excited to be given the opportunity to work with clients in this field. It’s one where we know we can not only add immense value, but also implement some smart integrated tactics that really ‘get’ this growing consumer demographic. We are delighted to be working with Fit Kitchen!”

Our consumer lifestyle digital PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.