Coconut Collective has appointed consumer lifestyle PR agency Escapade to manage the PR activity to support the recent launch of its new 100% organic Thambili, or ‘King’ Coconut waters and milk product range in the UK.

The activity will focus on its Original King Coconut Water and flavoured range, alongside the Coconut Collective’s dairy and soy free coconut milk. Following a successful launch in Waitrose, Escapade will primarily be working with the team on a targeted digital campaign in the New Year, which will continue throughout 2018.

Director Anushka Rajiyah, said: “We have an exciting story to tell consumers, from the heritage of our Sri Lankan king coconuts, and how we work with organic farmers to ensure a clean production process, right through to the considerable reduction in sugars our product range boasts.

“Escapade came highly recommended from our key distributor in the UK, and demonstrated the perfect mix of refined market knowledge across both the food and drink, and health and wellbeing sectors. We are confident that their creative mix of traditional PR and digital strategies proposed for the New Year will prove the perfect platform to further support Coconut Collective in the UK.”

Rhianon Williams, Director at Escapade, said: “With such strong heritage in food and drink, particularly the booming segment of those designed for function, health and wellbeing pr, we are always excited to be given the opportunity to work with clients in this field. It’s one where we know we can not only add immense value, but also implement some smart integrated tactics that really ‘get’ this growing consumer demographic. We are delighted to be working with Coconut Collective!”

Our consumer PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food PR, Consumer Technology PR and Sport, Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.