Better late than never, the Tokyo 2020 Olympics finally kicked off on July 23, 2021, with yet again another spectacular opening ceremony despite having no live spectators. The opening ceremony not only kicked the games off, but also launched the abundance of advertising campaigns from our much-loved brands, including Coca-Cola, Airbnb, Visa and Procter &…
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Gyms in the UK opened up again (after what felt like FOREVER!) on 12 April 2021, but how has a year of social distancing and lockdown closures affected the health and fitness sector? Pre COVID-19 Cast your minds back to January 2020, when the world had started to become aware of COVID-19 but the impacts were…
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Since the UK went into lockdown on Monday 23 March 2020, our Sport, Health & Wellbeing PR team have noticed a BOOM in the fitness industry and not in the conventional way. 9.7 million of us Brits were reportedly signed up to health and fitness facilities in Sept 2019 – sounds like a lot doesn’t it….
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February, are you there yet? Not only does this weekend mark the end of the longest January I can remember, but it’s also America’s biggest sporting event of the year, Superbowl Sunday. And when it comes to the Superbowl, we’re all looking forward to the half-time show and adverts too, which have become as infamous…
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The biggest football tournament started yesterday and with one match underway, there’s only 63 left! The football contest will be viewed by more than 3.2 billion people, with 32 countries making it through to the group rounds; it’s a great opportunity for brands to be involved. According to James Kirkham, about 40% of the world’s…
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Over the weekend the London 2017 Athletic World Championships were all over my telly and all over my twitter! Social media was overwhelmed by #London2017 over the 10 days with everyone joining in on the excitement via social media, as unfortunately not all the million people that applied for tickets to London 2017 were successful….
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With sportswear now fashionable, so many more opportunities to get fit and celebrities leading the way, it’s no surprise that the UK sportswear market and the need for sports pr is growing rapidly. By 2019, the sportswear market is set to exceed £8bn and between now and then is predicted to grow at an average…
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Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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How many times have you exclaimed ‘I want one of those’? From designer handbags and shoes to the latest beauty products, I think all of us are guilty of a little product lust at some point or another. But only recently have I stared to desire the fitness and wearable tech! Fitness technology began with…
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