Category: Sport

SNACKS ARE BACK! THE FOOD BRANDS THAT DOMINATED THE SUPER BOWL 2024

The Super Bowl is not just about American football. It is also the biggest day in advertising, especially for food brands. According to CBS News, advertisers have reportedly paid ‘$7 million for 30 seconds of air time’ in order to showcase their products or services to ‘an expected audience of more than 100 million viewers’….
Read more >

BRANDS HAVE GOT THE FOOTBALL FEVER!

The biggest football tournament started yesterday and with one match underway, there’s only 63 left! The football contest will be viewed by more than 3.2 billion people, with 32 countries making it through to the group rounds; it’s a great opportunity for brands to be involved. According to James Kirkham, about 40% of the world’s…
Read more >

WEARABLE TECH TOPS THE FITNESS TRENDS

The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and is a staple guide for health and fitness industry professionals….
Read more >

THE RISE OF ACTIVE LEISURE TIME

I’ve always been active, even as a child, the phrase ‘ants in pants’ springs to mind, but recently I’ve noticed I am spoilt for choice when it comes to keeping me active. I find nothing more pleasurable than punching away life’s stresses in a Les Mills Class at the gym or enjoying a little pitch…
Read more >

THE L WORD: THE LEGACY OF LONDON 2012 FOUR YEARS ON

With day one of Rio 2016 finally upon us, it’s hard not to feel slightly envious that the spectacle that is the Olympics games is not coming back to London… Remember all those reports that stated Rio would not be ready in time, and London was being teed up to potentially take on the world’s greatest…
Read more >

“I WANT ONE OF THOSE!”

How many times have you exclaimed ‘I want one of those’? From designer handbags and shoes to the latest beauty products, I think all of us are guilty of a little product lust at some point or another. But only recently have I stared to desire the fitness and wearable tech! Fitness technology began with…
Read more >

NEW YEAR, NEW #RESOLUTIONFAILS?

Just one week after we all swore to make 2016 the year where we finally stub out those stinky cigarettes for good, or shift that niggly bit of excess weight that has become a permanent fixture around our midriff, we’ve given up! That’s right. We’ve given up! And some people didn’t even make it to 24 hours,…
Read more >