by Lynne Goddard | Jul 11, 2017 | Drink, Food, Public Relations, Retail
Last week, shopper research and convenience analysts him, revealed that convenience grocery shopping was overtaking the pumps at forecourts across the country as forecourts are no longer seen as petrol stations but rather as convenience stores that also sell petrol....
by Rhianon Williams | Jun 15, 2017 | Consumer Lifestyle, Insight, Public Relations, Retail, Social Media
The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only...
by Rhianon Williams | May 19, 2017 | Consumer Lifestyle, Insight, Public Relations, Retail, Social Media
Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. For a...
by Naomi Barry | Feb 16, 2017 | Consumer Lifestyle, Public Relations, Retail, Social Media
Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of...
by Rhianon Williams | Feb 14, 2017 | Client, Consumer Lifestyle, Public Relations, Retail, Social Media
Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day...
by Rhianon Williams | Feb 10, 2017 | Business, Consumer Lifestyle, Consumer Technology, Public Relations, Retail, Social Media
From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and...
Recent Comments