Instagram has long been recognised as the photo sharing app, with users sharing every element of their best lives be it selfies, food, friends and family or holiday pics to make everyone jealous! But as with all things in social media, nothing stays the same for long as companies strive to introduce new features, to keep…
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Are you the one in your group of friends that just can’t nail “the shot”? Are you ever envious of seeing feeds full of picture perfect meals, impeccable décor and flawless fashion and beauty? True, much of what we see on Instagram is a distortion of real life, but also true is that with the…
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I increasingly find myself scrolling through my Insta feed rather than Facebook these days. There are so many “famous” Instagrammers out there today from all over the world, but their following on other social channels may be a third of the size, or they might not even have a presence at all on the most…
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The use of illustrative words to communicate any given story has always been a given in a PR’s professional toolbox. But in the growing age of visual communication, photography, and more importantly, expressive photography, can explain a story with so much more power than a wordsworth ever could. The saying goes that a picture paints…
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The social media PR scene has got its fundamentals like Facebook, Twitter and LinkedIn; and its slightly newer platforms including Instagram and Pinterest; but shouting loudly on the scene at the moment is the social imaging app: Snapchat. Snapchat is a new and exciting way for brands to communicate with their audience and has huge…
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A new camera arrival is always an exciting time in the Escapade office. And with the new PENTAX K-3 II we were so excited that we took it out on a consumer technology PR tour to show it off! The PENTAX K-3 II digital SLR camera follows in the footsteps of the very popular, award…
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