ChatGPT has certainly got the world talking. As its popularity continues to rise, marketers are finding more ways to use the tool to streamline their work. Here are 5 ways ChatGPT will change Digital Marketing. What is ChatGPT? “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like…
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It seems like every day there is another news article about the latest developments in artificial intelligence (AI). From the Pope wearing a coat, to Coca-Cola running a new AI competition, this technology is one that keeps expanding daily. As we all try to adjust to this new world, businesses and brands included, here is…
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ChatGPT has been hitting headlines recently as the world tries to adjust to the growing use of AI technologies. From education to science, advertising to tech companies, the debate of whether we should start to rely on AI to complete work for us is growing. What is ChatGPT? “ChatGPT is a natural language processing tool…
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Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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Do we have any avocado fans? The divisive tropical green fruit has hit the headlines this week as Waitrose revealed that the humble avocado is among the top five most ordered items from its stores, via Deliveroo… in every UK city! So, is the avocado the most forgotten item on the shopping list? In Brighton,…
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Hands up, who’s watching Love Island this year? As the UK experiences a heatwave, and we’re all set to melt by 9pm, a little light relief, and perhaps some retail therapy is a must. To that end, this year ITV is trialling a brand new service, which allows viewers to find and purchase items from…
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The digital era is here with no signs of disappearing any time soon. In fact, there are over 3.2 billion people now using social media … that’s just over 40% of the world! So, keeping up with the latest trends, in order to make your content stand out in this evolving world, is more important…
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When it comes to social media content, video dominates. From TikTok to Reels, Stories to Snapchat, major social media platforms are really pushing for video content, and for good reason. Here’s why we believe video is a killer content strategy for anyone who is trying to increase their online presence. Video is booming According to…
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Facebook Stories has over 500 million daily active users, and is predicted to rise throughout 2021. With simple features, and the absolute prime viewing location on Facebook’s News Feed, Stories offers you a whole new marketing resource to promote your business or brand, which may have gone unnoticed! Organic reach continues to decrease on Facebook…
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