by Rhianon Williams | Jun 20, 2017 | Consumer Lifestyle, Consumer Technology, Food, Health, Public Relations, Social Media, Wellbeing, Wellness
Back in 2009, hashtags belonged to Twitter. Designed initially to group together news topics, they have now developed into a mini language and world of their own, and it’s now Instagram that owns hash-tagging! With no character limit, we can hashtag to our...
by Rhianon Williams | May 31, 2017 | Business, Consumer Lifestyle, Consumer Technology, Food, Public Relations, Wellbeing
Berkshire based consumer PR agency Escapade PR completes management buyout from parent company CCgroup Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne...
by Rhianon Williams | Feb 10, 2017 | Business, Consumer Lifestyle, Consumer Technology, Public Relations, Retail, Social Media
From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and...
by Naomi Barry | Feb 3, 2017 | Consumer Lifestyle, Consumer Technology, Insight, Retail, Social Media
I’m the first to admit it… I’m an online shopaholic. Browsing for new things I don’t need has become my favourite pastime, whether scrolling an app on the train, stalking out new brands on Instagram or ordering dinner because I just can’t face a trip to the...
by Victoria Hagan | Jan 19, 2017 | Consumer Lifestyle, Consumer Technology, Insight, Public Relations, Social Media
As I began writing this, I wondered if reviews influenced my purchases. Thinking back over the past week I have read reviews on restaurants, films, make up brushes, clothing and some tech gadgets that I have no idea about. I did this without even realising it. As...
by Lizzy Howell | Oct 7, 2016 | Consumer Lifestyle, Consumer Technology, Health, Photography, Sport, Wellbeing, Wellness
“Did you catch that?” The question that usually follows after any sporting event, family occasion, or even when your cat takes a running jump at a closed window. We have never been more obsessed with capturing and watching every moment. ComScore recently reported that...
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