With the summer of 2023 coming to an end, we decided to look back at some memorable summer brand activations! What is Brand Activation and Why is it Important? According to HubSpot, brand activations are events, experiences, and interactions that forge lasting emotional connections between a brand and its target audience. A brand activation…
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It’s never too early to start talking about Christmas! Here at Escapade, we know how important it is to keep up with all the Christmas 2023 consumer trends before they start emerging this festive season. (Also, who doesn’t love Christmas!) Retail Week looked at the consumer habits and trends to be aware of for…
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Barbie. The original influencer. Officially debuting in 1959 as a creation of Mattel, the iconic doll is about to get a box office makeover with the release of the new Barbie film on 21st July 2023. Starring Margot Robbie and Ryan Gosling, the film has become one of the most highly anticipated movies of the…
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National Tea Day is the perfect excuse to indulge in a cup of tea and snap a few pictures for Instagram. But why settle for any old tea shop when you can visit some of the most Instagram-worthy tea spots in the UK? From stunning interiors to picture-perfect tea sets, these tea spots are sure…
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If you are stuck on what activities to do this year look no further. I have selected four of my favourite activities that are perfect for families to do this Easter. Embrace your inner chef Easter wouldn’t Easter without a tasty treat to celebrate the day, so why not get baking with some quirky and…
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Mother’s Day has always been a day of celebration, appreciation and remembrance. However, Mother’s Day has become a great opportunity for brands. With development of resources and marketing techniques, brands can utilise what this day represents and align this with the delivery of their campaigns. I have chosen some of my favourite Mother’s Day TV…
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International Women’s Day, held on March 8th every year, is a day of celebration and advocacy for women’s rights and equality around the world. This year’s theme is embracing equity. The aim of the IWD 2023 #EmbraceEquity campaign theme is to get the world talking about Why equal opportunities aren’t enough. If you’re looking for something to do…
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One of the biggest singing icons, Rihanna, wasted no time after announcing her performance for Super Bowl Halftime show 2023. You may not know this but artists who perform for the Super Bowl are not paid. Rihanna, however, saw this as an opportunity to promote her three major businesses and make BANK! 💸 in addition…
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We have almost made it through the long month of January and for some of us it can’t come soon enough! Escapade can’t wait to say hello to February, the month of Valentine’s, Galantine’s and pancakes! Get your Valentine’s Day plans started, whether you want to get tipsy with cocktails, enjoy the magic of a…
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