This week, it was announced that every one of Pret a Manger’s 12,000 employees is to be gifted £1,000 to thank them for their hard work, as the popular sandwich chain is sold by its British private equity owners Bridgepoint to JAB Holdings, a Luxembourg-based investment fund. What a fantastic way to both reassure employees…
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This month we’re getting to know Fritha Quinn, the lovely lifestyle blogger covering life, featuring fashion, travel, interiors and lots over at Tigerlilly Quinn! When did you first set up your social channels, and what got you started? I started my blog in 2010 and joined Instagram in 2011. That feels so long ago! How has…
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A recent survey of 2,000 Brits, commissioned by Pimm’s, revealed that discussing the weather was the UK’s most popular conversation topic, with 54 per cent stating that it was one of their most regularly talked about subjects, more than family (38 per cent) or food (31 per cent). It is perhaps no surprise that the…
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In the Escapade office, we have a variety of “generations” within the team. From the traditional marketing audience terms we’ve become acquainted with, right through to some of the more niche micro generations that have been coined. But how many of us actually really understand what these terms mean? The use of these terms is…
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Food is a huge topic of conversation in the Escapade offices. From the often heated debate about what fast food to enjoy on ‘Fat Fridays’ to discussions about the purported health benefits of the latest superfood to be uncovered. In fact, food, probably fuels the content of at least one if not more office conversations…
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After recently hosting our #GreatFamilies Brunch event for Pomegreat Pomegranate Juice, we took the opportunity to #GETTOKNOW parenting and foodie blogger Lillie Farrow! When did you first set up your social channels, and what got you started? I first started my Instagram account in February 2014. I had just joined Slimming World and had been…
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In 2018, digital influencers will continue to be the number one choice for brand endorsements. However, we’re likely to see a more planned, sophisticated approach to influencer marketing with audience data and analytics forming the backbone of talent identification. So what do you need to know to stay ahead of the game? 1. Digital influencers…
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Coconut Collective has appointed consumer lifestyle PR agency Escapade to manage the PR activity to support the recent launch of its new 100% organic Thambili, or ‘King’ Coconut waters and milk product range in the UK. The activity will focus on its Original King Coconut Water and flavoured range, alongside the Coconut Collective’s dairy and…
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A month ago, we were privileged to be part of the marketing and communications team that launched, The Lexicon Bracknell. We have worked on the project for seven years, so far, and so it was with a great sense of pride that we watched the new town centre quite literally spring into life. Social media…
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