by Rhianon Williams | Oct 12, 2017 | Client, Consumer Lifestyle, Public Relations, Retail
A month ago, we were privileged to be part of the marketing and communications team that launched, The Lexicon Bracknell. We have worked on the project for seven years, so far, and so it was with a great sense of pride that we watched the new town centre quite...
by Rhianon Williams | Sep 20, 2017 | Business, Consumer Lifestyle, Drink, Food, Health, Insight
This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting...
by Rhianon Williams | Sep 8, 2017 | Consumer Lifestyle, Public Relations, Social Media, Wellbeing, Wellness
There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually...
by Charlotte Davies | Aug 18, 2017 | Consumer Lifestyle, Consumer Technology, Public Relations, Social Media, Sport, Wellbeing
Over the weekend the London 2017 Athletic World Championships were all over my telly and all over my twitter! Social media was overwhelmed by #London2017 over the 10 days with everyone joining in on the excitement via social media, as unfortunately not all the million...
by Naomi Barry | Aug 11, 2017 | Insight, Public Relations, Social Media
Fake News went mainstream back in 2016 after Donald Trump labelled a CNN journalist as “fake news!” at his first press conference as President-elect. And ever since it’s been hard to avoid. Concerns around fake news have since made Brits more wary of clicking on...
by Lynne Goddard | Jul 11, 2017 | Drink, Food, Public Relations, Retail
Last week, shopper research and convenience analysts him, revealed that convenience grocery shopping was overtaking the pumps at forecourts across the country as forecourts are no longer seen as petrol stations but rather as convenience stores that also sell petrol....
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