As our “new normal” continues to evolve week by week within the COVID-19 pandemic, understandably, so has our search interests. How we are living has significantly changed, and the information, products and services we are seeking to know more about are following suit.
Gyms are closed, so search for equipment in up by 70%. The increase in people working from home has caused a 520% rise in video conferencing software and tools. We’re at home more, which had led to an 86% increase in TV and live steaming services.
Ad as we start to look at how we begin to move forwards post COVID-19, last month saw a 232% increase in the search term “coronavirus exit phase”. The following infographic from Codefuel looks at the emerging search trends around COVID-19, highlighting where brands may need to take note for as we continue to navigate our way out of lockdown.
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