While it might not suit everyone, at Escapade, we like a noisy, vibrant working environment. So much so that bizarrely we all seem to lose concentration if the office is silent.
Invariably this means that we have constant music and chat playing out in the background, cue the regular heated debates on what station to listen to next!
It seems that we are not alone in our love for radio, as the latest RAJAR figures reveal that 89% of UK adults (48.8m) tuned in to an average of more than 20 hours of radio each week in the second quarter of the year.
Radio apps are also proving popular with the recently released RAJAR/IpsosMori Midas survey stating that 29 million or 53% of the UK population have downloaded a radio app, including 4.9 million (61%) of 15-24 year olds and 6 million (67%) of 25-34 year olds.
So, we were interested to learn about a new community interest company (C.I.C), Women’s Radio Station, which has recently launched.
Natalie Durkin, Operations Executive and presenter at Women’s Radio Station explains the thinking behind the new launch.
“Women’s Radio Station came out of a desire for a platform for women’s voices to be heard. Our aim is to connect with women and share their knowledge and diversity under one easy to access platform.
“The station was born out of a project to take a specially converted bus around the world to create a global network of women empowering each other. We hope to launch this initiative in London June 2019 and eventually to take the Women’s Radio Station on tour to meet inspirational women around the world fighting for change.
“On a personal note for me it is about representation, very rarely do you see women in the media who are scientists or businesswomen, we want to open that up to create a space where the possibilities are endless.
“By utilising the power of the internet we are able to provide a broad range of topic matters that will appeal to all listens including health, travel, literature, lifestyle, culture, business and music but our main aim is to amplify women voices no matter the subject.”
The station offers free advertising to all charities and is keen to hear ideas for content and stories. So do drop Natalie a line on firstname.lastname@example.org. Listen now – www.womensradiostation.com or download the app.
Our consumer lifestyle PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food & Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.