by Lynne Goddard | Mar 3, 2017 | Business, Consumer Lifestyle, Public Relations
This week, marks the fact, that I have been working in consumer PR, and to be more specific for Escapade, part of CCgroup, for thirty years!! This becomes slightly alarming as it transpires that this is more years than many of the team here have been alive! Over a...
by Naomi Barry | Feb 16, 2017 | Consumer Lifestyle, Public Relations, Retail, Social Media
Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of...
by Rhianon Williams | Feb 14, 2017 | Client, Consumer Lifestyle, Public Relations, Retail, Social Media
Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day...
by Rhianon Williams | Feb 10, 2017 | Business, Consumer Lifestyle, Consumer Technology, Public Relations, Retail, Social Media
From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and...
by Naomi Barry | Feb 3, 2017 | Consumer Lifestyle, Consumer Technology, Insight, Retail, Social Media
I’m the first to admit it… I’m an online shopaholic. Browsing for new things I don’t need has become my favourite pastime, whether scrolling an app on the train, stalking out new brands on Instagram or ordering dinner because I just can’t face a trip to the...
by Naomi Barry | Jan 26, 2017 | Consumer Lifestyle, Public Relations, Retail
Data released this month shows that UK shoppers spent some £133 billion online in 2016, up 15.9% from the £114.75 billion spent online the previous year*. Figures that further highlight that the mass migration of consumers to digital is continuing at a significant...
by Victoria Hagan | Jan 19, 2017 | Consumer Lifestyle, Consumer Technology, Insight, Public Relations, Social Media
As I began writing this, I wondered if reviews influenced my purchases. Thinking back over the past week I have read reviews on restaurants, films, make up brushes, clothing and some tech gadgets that I have no idea about. I did this without even realising it. As...
by Rhianon Williams | Jan 13, 2017 | Consumer Lifestyle, Food, Insight, Public Relations, Social Media
With the plethora of Christmas retail results announced this week, it seems to have been a very happy festive period indeed for the majority of national retailers. Non-food retailers such as House of Fraser, reported an increase in sales of 2.7% with Games Workshop...
by Beth Glover – beth@escapadepr.com | Dec 20, 2016 | Drink, Food, Health, Wellbeing
Everyone knows that Christmas is a time of excess – we are all guilty of overindulging and overspending. We consumed a whopping 10 million turkeys in the UK last Christmas and every year, on average, we spend up to £700 on gifts at Christmas! So here’s what we will...
by Rhianon Williams | Dec 5, 2016 | Client, Consumer Lifestyle, Food, Public Relations, Social Media, Wellbeing
We are pleased to announce that we have been appointed by Scratch Meals to manage the PR activity around the launch of its new Fit Kitchen brand! The fresh food company will be expanding into the growing healthy ready made meal market, fulfilling the growing consumer...
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