by Rhianon Williams | Jul 8, 2019 | Insight, Public Relations, Social Media
Where marketers were once more concerned with followers and likes, it seems now with Instagram’s bid to become socials most authentic platform, one of the key measures to deem real success now is engagement! A survey of 2 million social media influencers by influencer...
by Camilla Hay | Jul 1, 2019 | Health, Public Relations, Social Media, Wellbeing, Wellness
2019 is a year in which messages of body positivity and self-love are becoming increasingly prevalent. The theme of this year’s Mental Health Awareness Week was ‘Body Image.’ Nike is just one of many big brands who are on board with the increasing message about all...
by Sharn Smith | Jun 25, 2019 | Consumer Technology, Public Relations, Social Media
As you may have heard, popular cosmetics brand, Lush UK, announced in April this year that they would be logging off of their social media accounts for good… “We’re switching up social media. Increasingly, social media is making it harder and harder for us to...
by Naomi Barry | Jun 13, 2019 | Consumer Lifestyle, Social Media
It’s that time of year when all plans post 9.00pm go out of the window and the nation settles down to watch this year’s crop of romantic hopefuls on Love Island. Now in its fifth series, is it really all about finding love? Or do the islanders have more to gain? And...
by Rhianon Williams | May 29, 2019 | Consumer Lifestyle, Social Media
“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. And with so much consumer and brand weight behind it, it’s no surprise that visual search promises to be a breakout trend of 2019.* Pinterest was first launched...
by Rhianon Williams | May 20, 2019 | Insight, Social Media
Who is more likely to say they are influenced by social media pr when it comes to relationships with brands? Like many areas of marketing, It appears there is a quite a substantial gender divide when it comes to online influence. According to recent research* from...
by Sharn Smith | May 14, 2019 | Consumer Lifestyle, Public Relations, Retail
Last year we talked about David Attenborough’s gripping documentary Blue Planet II, which brought to the fore the devastating effects of our plastic consumption. With ‘single-use’ becoming word of the year in 2018, over the past few years consumers, brands and...
by Naomi Barry | May 3, 2019 | Consumer Lifestyle, Social Media
Carefully curating your Instagram feed, researching hashtags, engaging with your followers and reaching out to accounts you admire? Refreshing your images and feed to see the likes roll in? It’s all part of being an Instagram user, right? Well it could well be a thing...
by Lynne Goddard | Apr 26, 2019 | Uncategorized
According to The Independent, M&S sold out of its mojito cans recently following the huge interest on social media surrounding Shadow Home Secretary Diane Abbott’s twitter apology for drinking one on the London Underground. Many social media users expressed...
by Rhianon Williams | Apr 18, 2019 | Consumer Lifestyle, Consumer Technology, Public Relations, Social Media
If you are looking to use Instagram as a marketing tool, it is not an easy task to make it a success! Simply starting a page is the easy part; you then have to create beautiful content, grow your account, engage with followers, answer DMs, find influencers, the list...
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