by Naomi Barry | Dec 12, 2019 | Consumer Lifestyle, Drink, Food, Health, Insight, Social Media, Wellbeing
As a nation (and personally) we love food. And with so many culinary choices on offer, the weekly shop, or let’s face it, even thinking about what to have for lunch, can be a little daunting! With new products hitting the supermarket shelves daily, consumer interest...
by Camilla Hay | Nov 29, 2019 | Consumer Lifestyle, Public Relations, Social Media
For some of us these days no individual is more spoilt at Christmas than our pets, in particular our cats and dogs! Pet retailers and supermarkets alike stock all sorts of festive fair to enable our beloved fur balls to see the Christmas season through with us! From...
by Sharn Smith | Nov 28, 2019 | Consumer Technology, Public Relations, Social Media
This month we’re getting to know Lisa Dawson, an interior and home design blogger with a background in fashion retail and an “obsession with vintage and retro styling”. When did you first set up your social channels, and what got you started? I...
by Camilla Hay | Nov 27, 2019 | Consumer Lifestyle, Public Relations, Social Media
Each year more and more retailers add themselves to the line-up of Christmas adverts, but does that have any effect on the ones that tend to always come out on top? Here’s our favourite picks from 2019! Camilla: “I won’t lie, watching the Christmas adverts prior to...
by Sharn Smith | Nov 22, 2019 | Consumer Lifestyle, Public Relations
This year the word “influencer” was officially added to the English Dictionary and here at Escapade, working with influencers is now part and parcel of the job. However, influencing someone is not a new phenomenon, as using a third-party to impact purchasing decisions...
by Camilla Hay | Nov 20, 2019 | Consumer Lifestyle, Public Relations, Social Media
When we scroll through our social media pr channels it is hard to avoid the relentless adverts popping up advertising a product or service to us. They are there for good reason, with 57% of consumers saying that social media influences their shopping habits. Whilst...
by Naomi Barry | Nov 14, 2019 | Consumer Lifestyle, Food, Insight
Whether you sit down as a family, grab something on the go, eat on the sofa, or at your desk, the face of dinnertime as we know it has changed. For many, long gone is the sit-down meal and a chance to talk about the day, replaced instead with solo dining, as a result...
by Lynne Goddard | Nov 6, 2019 | Consumer Lifestyle, Public Relations
It seems that advent calendars are becoming an increasingly important part of the build-up to Christmas, evidenced by the plethora of articles that have already appeared in the national and high-end lifestyle media, sign-posting shoppers to the best on offer this...
by Camilla Hay | Oct 29, 2019 | Consumer Lifestyle, Public Relations
According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic...
by Sharn Smith | Oct 24, 2019 | Consumer Lifestyle, Public Relations
Halloween is just around the corner and it’s set to be the biggest one yet! Although Halloween is predominantly a big event in the US, it looks like Halloween is consistently gaining more popularity in the UK every year. According to the Mintel Seasonal Shopping...
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