by Beth Glover – beth@escapadepr.com | May 26, 2017 | Consumer Lifestyle, Drink, Food, Health, Wellbeing
The free from food market has been on the (pretty steep) incline for a few years now and is showing no signs of stopping. Between January and March this year, more than half of us bought a free from product, according to Kantar Worldpanel. A fashion emerged among...
by Rhianon Williams | May 19, 2017 | Consumer Lifestyle, Insight, Public Relations, Retail, Social Media
Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. For a...
by Rhianon Williams | May 5, 2017 | Health, Insight, Sport, Wellbeing, Wellness
The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and...
by Naomi Barry | Apr 12, 2017 | Consumer Lifestyle, Drink, Food, Health, Wellbeing
I may have already mentioned on this blog that I’m a big fan of shopping, and that doesn’t stop at clothes, shoes, bags in fact you name it, but extends to food too. Working with so many scrummy food brands, I’m always checking out the latest additions to the aisles...
by Beth Glover – beth@escapadepr.com | Apr 5, 2017 | Consumer Lifestyle, Food, Social Media
As we move into April (which alone could be a hoax), we took a moment to enjoy the April Fools that some of our favourite food brands have been testing our gullibility with. Some we are glad are not a thing (think “whopper toothpaste”) and others we wish were true...
by Rhianon Williams | Mar 17, 2017 | Business, Consumer Lifestyle, Insight, Public Relations, Social Media
Online reviews are increasingly playing a key role in helping us decide where to eat, what to eat, to watch, to buy, to sell… The list is endless! They are becoming an integral part of who we are, not only as a consumer, but also for the business owner. Research...
by Victoria Hagan | Mar 9, 2017 | Client, Consumer Lifestyle, Drink, Food, Public Relations, Social Media
Instagram is the home of unrealistic body and life goals, a place where the beautiful people go to flaunt their wares. Most people could admit they get a little bit envious of some aspect of others’ social media lives and that we even try and portray our own daily...
by Lynne Goddard | Mar 3, 2017 | Business, Consumer Lifestyle, Public Relations
This week, marks the fact, that I have been working in consumer PR, and to be more specific for Escapade, part of CCgroup, for thirty years!! This becomes slightly alarming as it transpires that this is more years than many of the team here have been alive! Over a...
by Naomi Barry | Feb 16, 2017 | Consumer Lifestyle, Public Relations, Retail, Social Media
Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of...
by Rhianon Williams | Feb 14, 2017 | Client, Consumer Lifestyle, Public Relations, Retail, Social Media
Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day...
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