by Rhianon Williams | Jun 20, 2017 | Consumer Lifestyle, Consumer Technology, Food, Health, Public Relations, Social Media, Wellbeing, Wellness
Back in 2009, hashtags belonged to Twitter. Designed initially to group together news topics, they have now developed into a mini language and world of their own, and it’s now Instagram that owns hash-tagging! With no character limit, we can hashtag to our...
by Rhianon Williams | Jun 15, 2017 | Consumer Lifestyle, Insight, Public Relations, Retail, Social Media
The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only...
by Rhianon Williams | May 31, 2017 | Business, Consumer Lifestyle, Consumer Technology, Food, Public Relations, Wellbeing
Berkshire based consumer PR agency Escapade PR completes management buyout from parent company CCgroup Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne...
by Beth Glover – beth@escapadepr.com | May 26, 2017 | Consumer Lifestyle, Drink, Food, Health, Wellbeing
The free from food market has been on the (pretty steep) incline for a few years now and is showing no signs of stopping. Between January and March this year, more than half of us bought a free from product, according to Kantar Worldpanel. A fashion emerged among...
by Rhianon Williams | May 19, 2017 | Consumer Lifestyle, Insight, Public Relations, Retail, Social Media
Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. For a...
by Rhianon Williams | May 5, 2017 | Health, Insight, Sport, Wellbeing, Wellness
The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and...
by Naomi Barry | Apr 12, 2017 | Consumer Lifestyle, Drink, Food, Health, Wellbeing
I may have already mentioned on this blog that I’m a big fan of shopping, and that doesn’t stop at clothes, shoes, bags in fact you name it, but extends to food too. Working with so many scrummy food brands, I’m always checking out the latest additions to the aisles...
by Beth Glover – beth@escapadepr.com | Apr 5, 2017 | Consumer Lifestyle, Food, Social Media
As we move into April (which alone could be a hoax), we took a moment to enjoy the April Fools that some of our favourite food brands have been testing our gullibility with. Some we are glad are not a thing (think “whopper toothpaste”) and others we wish were true...
by Rhianon Williams | Mar 17, 2017 | Business, Consumer Lifestyle, Insight, Public Relations, Social Media
Online reviews are increasingly playing a key role in helping us decide where to eat, what to eat, to watch, to buy, to sell… The list is endless! They are becoming an integral part of who we are, not only as a consumer, but also for the business owner. Research...
by Victoria Hagan | Mar 9, 2017 | Client, Consumer Lifestyle, Drink, Food, Public Relations, Social Media
Instagram is the home of unrealistic body and life goals, a place where the beautiful people go to flaunt their wares. Most people could admit they get a little bit envious of some aspect of others’ social media lives and that we even try and portray our own daily...
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