Author: Rhianon Williams

Introducing Our New Charity Partner – First Day’s Children’s Charity

The team at Escapade are excited to announce a new charity partnership with First Day’s Children’s Charity. First Days was established in 2013 in response to needs in the local community in Berkshire. Quite simply: there were people with stuff they didn’t need and people who desperately needed it. The charity grew very quickly and…
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THE POWER OF THE FOOTBALL POUND!

The UEFA EURO 2020 tournament is definitely football, but not quite like we know it! Never the less, as the group stages got underway, it seems football may just been the gem that retailers were hoping for as restrictions starting to ease.   The delayed tournament is expected to prompt a much welcome 1 billion…
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TIPS TO SHAPE UP YOUR PHOTO SKILLS IN TIME FOR THE SUMMER!

Are you the one in your group of friends that just can’t nail “the shot”? Are you ever envious of seeing feeds full of picture perfect meals, impeccable décor and flawless fashion and beauty? True, much of what we see on Instagram is a distortion of real life, but also true is that with the…
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Let’s Be Friends 🐛

This weeks news has been dominated by two things. The funeral of Prince Philip, Duke of Edinburgh, and on the opposite end of the spectrum, a legal fiasco involving two chocolate caterpillars… One named Colin, one name Cuthbert! The story spun into action after Marks & Spencer announced it would be taking legal action against…
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IS YOUR BRAND MISSING A TRICK WITH FACEBOOK STORIES?

Facebook Stories has over 500 million daily active users, and is predicted to rise throughout 2021. With simple features, and the absolute prime viewing location on Facebook’s News Feed, Stories offers you a whole new marketing resource to promote your business or brand, which may have gone unnoticed!   Organic reach continues to decrease on…
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THE POWER OF PODCAST MARKETING

The popularity of podcasts is booming! In the UK over 15 million people now regularly tune into their favourite host and series, from daily news bites and celebrity, to more specialist areas of interest, you can guarantee there is a podcast production to suit all tastes! And this trend is predicted to only excel further…
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TIME TO SET UP SHOP?

The functionality of Instagram has slowly over the last few years become more adaptable for businesses to use, with new shopper experiences appearing with most updates. And now with Instagram’s new checkout feature, which lets you buy products directly on Instagram without ever leaving the app, there’s never been a better time to set up…
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What are we searching for during this pandemic?

As our “new normal” continues to evolve week by week within the COVID-19 pandemic, understandably, so has our search interests. How we are living has significantly changed, and the information, products and services we are seeking to know more about are following suit. Gyms are closed, so search for equipment in up by 70%. The…
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Leveraging Social Media During Lockdown

It has been reported by The Drum that during lockdown people have “embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on Instagram and TikTok in the past month and a staggering 72% increase on #ad content by influencers.”   The use of social…
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