by Rhianon Williams | Oct 12, 2017 | Client, Consumer Lifestyle, Public Relations, Retail
A month ago, we were privileged to be part of the marketing and communications team that launched, The Lexicon Bracknell. We have worked on the project for seven years, so far, and so it was with a great sense of pride that we watched the new town centre quite...
by Rhianon Williams | Sep 29, 2017 | Uncategorized
How consumers really feel about brand is difficult to measure, but extremely useful to know. Consumer analytics company Foresight Factory has published a study that explores where brands fit into consumers’ emotional landscapes. The research shows that a growing...
by Rhianon Williams | Sep 20, 2017 | Business, Consumer Lifestyle, Drink, Food, Health, Insight
This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting...
by Rhianon Williams | Sep 8, 2017 | Consumer Lifestyle, Public Relations, Social Media, Wellbeing, Wellness
There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually...
by Rhianon Williams | Aug 1, 2017 | Client, Consumer Lifestyle, Food, Health, Insight, Social Media, Wellbeing, Wellness
It was only little over a year ago that Instagram raised the maximum length on a video from 15 seconds to one minute, however in a short space of time, video has rapidly become the most favoured visual media for consumers engaging with social media content. By 2020,...
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