by admin | Apr 10, 2019 | Consumer Lifestyle, Social Media
Buying clothes for a friends birthday party, tucking in the tags and returning the outfit to store the next day has for years been the strategy for thrifty shoppers. Today, people are doing it just for the gram. In an effort to appear fashionable, shoppers are...
by admin | Mar 14, 2019 | Insight, Public Relations, Social Media
If you are one of the billion social media users you probably would have noticed the social media black-out that affected people world-wide last night. According to Down Detector from around 4 pm UK time social sites such as Instagram and Facebook were down around the...
by admin | Feb 7, 2019 | Consumer Lifestyle, Health, Social Media
Anyone who has an Instagram account will have heard of the famous ‘EGG’ and if you haven’t quickly head over to @world_record_egg. But you have to be careful there are a lot of fakes flying around! However the real one is hard to miss with 10 million followers and...
by admin | Dec 17, 2018 | Consumer Lifestyle, Public Relations, Social Media
According to YouGov there are 40.7 million social media users in the UK aged 18 and over — equaling 80% of the total adult population. Social media is a force to be reckoned with. But is it uniting or isolating consumers and to what extent do marketers see it as a...
by admin | Nov 8, 2018 | Consumer Lifestyle, Consumer Technology, Public Relations, Social Media
Last week saw KFC promoting negative customer tweets to promote new fries recipe. Setting a great example of why embracing your flaws can be powerful creative tool. KFC has changed its fries recipe after customers complained they were terrible – and is using...
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