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How nudging consumers can make your marketing strategies more effective

How nudging consumers can make your marketing strategies more effective

by Camilla Hay | Oct 29, 2019 | Consumer Lifestyle, Public Relations

According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic...
TRICK OR TREAT: HALLOWEEN CAMPAIGNS THAT ARE FRIGHTFULLY GOOD

TRICK OR TREAT: HALLOWEEN CAMPAIGNS THAT ARE FRIGHTFULLY GOOD

by Sharn Smith | Oct 24, 2019 | Consumer Lifestyle, Public Relations

Halloween is just around the corner and it’s set to be the biggest one yet! Although Halloween is predominantly a big event in the US, it looks like Halloween is consistently gaining more popularity in the UK every year. According to the Mintel Seasonal Shopping...
Is the Future of Food Blue?

Is the Future of Food Blue?

by Naomi Barry | Oct 18, 2019 | Consumer Lifestyle, Drink, Food, Social Media, Uncategorized

Don’t adjust your screen, this isn’t one of those ‘what colour can you see’ tests that are set to drive you crazy… this really is all about the latest trend towards blue food. Yes, blue. Earlier this year, Innocent launched a blue drink, Bolt from the Blue, and took...
CELEBRATING THE NATION’S LOVE OF COFFEE: COFFEE BREAK, AN OFFICE RITUAL?

CELEBRATING THE NATION’S LOVE OF COFFEE: COFFEE BREAK, AN OFFICE RITUAL?

by Sharn Smith | Oct 2, 2019 | Drink, Food, Public Relations

One of the nation’s favourite caffeinated drinks, coffee, has been talk of the town this week. Yes, that’s it – if you somehow missed this one, October 1st marked the celebration of International Coffee Day – hoorah! However, a bit of chaos ensued after Costa Coffee...

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    Escapade PR

    PR agency based in Reading, Berkshire specialising in connecting everyday brands, and those aspiring to be, with everyday people across four core lifestyle sectors; consumer lifestyle pr, food & drink pr, consumer technology pr and sport, health & wellbeing pr.

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