Month: May 2019

Visual Search & Pinterest Set to be the Biggest Marketing Trends of 2019

“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. And with so much consumer and brand weight behind it, it’s no surprise that visual search promises to be a breakout trend of 2019.* Pinterest was first launched in 2010, the same year as Instagram, but after spending many…
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THE GREAT GENDER DIVIDE IN SOCIAL INFLUENCE

Who is more likely to say they are influenced by social media pr when it comes to relationships with brands? Like many areas of marketing, It appears there is a quite a substantial gender divide when it comes to online influence. According to recent research* from loyalty insights agency Motif, women are much happier to…
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Waging War on Plastic: What are Brands Doing to Cut down Plastic Pollution?

Last year we talked about David Attenborough’s gripping documentary Blue Planet II, which brought to the fore the devastating effects of our plastic consumption. With ‘single-use’ becoming word of the year in 2018, over the past few years consumers, brands and businesses are growing increasingly concerned about the damage we are causing to the environment….
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DO NUMBERS REALLY MATTER?

Carefully curating your Instagram feed, researching hashtags, engaging with your followers and reaching out to accounts you admire? Refreshing your images and feed to see the likes roll in? It’s all part of being an Instagram user, right? Well it could well be a thing of the past if Instagram removes one of its key…
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