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Study Reveals What Consumers ‘Feel’ About Brands

Study Reveals What Consumers ‘Feel’ About Brands

by Rhianon Williams | Sep 29, 2017 | Uncategorized

How consumers really feel about brand is difficult to measure, but extremely useful to know. Consumer analytics company Foresight Factory has published a study that explores where brands fit into consumers’ emotional landscapes. The research shows that a growing...
THE REAL DRIVER OF THE FLEXITARIAN FOOD CONSUMER… AND IT’S NOT JUST CLEVER MARKETING

THE REAL DRIVER OF THE FLEXITARIAN FOOD CONSUMER… AND IT’S NOT JUST CLEVER MARKETING

by Rhianon Williams | Sep 20, 2017 | Business, Consumer Lifestyle, Drink, Food, Health, Insight

...
Complimentary Partnerships – The Key to Shaping Fitness Brand Success?

Complimentary Partnerships – The Key to Shaping Fitness Brand Success?

by Rhianon Williams | Sep 8, 2017 | Consumer Lifestyle, Public Relations, Social Media, Wellbeing, Wellness

There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually...

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